View our Winning Marketing Plan Below

Showcasing Your Listing

Buyers work off a process of elimination when it comes down to what homes they want to see. You can have the best priced home in your negiborhood however if your homes photos do not stand out  buyers will eliminate wanting to see your home based on perception of value. Smart phone or basic camera shots are not going to cut it. Sterling Chase Realty uses only Professional HD Ultra Wide Angle Photos to showcase all our listings.

Example of Showcase Listing

Example of HD Video Tour

Multiple Listing Service

You can select any agent to put your Lake Mary / Heathrow home on the MLS and hope that another agent brings you a buyer; this is what is called a "Passive Listing" In today's cut throat Real Estate market you need more than just a Passive Approach to not only sell yourLake Mary home but get you the absolute Top Dollar.

Why are we different? We are Masters at Marketing and Selling Lake Mary and Heathrow Luxury Homes; Sterling Chase Realty uses an Active Approach for our listings which means we aggressively go after specific markets that target buyers looking to purchase High-End Luxury Homes in Lake Mary, FL.

Internet Exposure

 It is crucial to a seller that they get the absolute most exposure to their listing to get the best price possible. 

Sterling Chase Realty offers the most advanced interactive MLS search engine on the web to market your Lake Mary home. That's just the beginning, since 90% of the buyers shopping for real estate start their search on the Internet your home will be syndicated worldwide to over 300 "top rated" Real Estate sites and locally to 30,000+ network agents across Orlando's 26 county region. Our award winning presentation and property marketing coupled with the widest possible market coverage means that Sterling Chase Realty has the power to find the best buyer for your home wherever they are located around the world. Our philosophy is Maximum Exposure attracts Maximum Results!

How to Price Your Home 

One of the most important issues you will face is pricing your home.  Pricing will determine, among other things: 

• How quickly your home sells
• How attractive your home will be to buyers
• How you will reach your financial goals regarding the transactions 

Unless there are extenuating circumstances, such as your property’s being located in a high-risk, undesirable or unusual area, the listing price of your home will set the tone for your entire transaction.
 

Key Aspects to Consider:

How soon do I want to sell my property?
Statistics show the narrower the gap between the asking price and my estimate of value, the sooner an offer will come in.

How does my home compare to others in the area?
As a real estate professional, I have access to details about current listed and sold properties through the Multiple Listing Service. You will be able to see how much competition there is and what effect market conditions have had in your area. You can then determine your price by analyzing homes comparable to yours in age, size, condition and location.

What are buyers willing to offer?
Buyers are interested in your home’s comparable worth, not what you might need to get out of the property. The buyer’s perception of the value of your home will not be altered by the cost of your next home, your need to pay off an existing mortgage, or your hope for a dollar-for-dollar return on home improvements. Remember that sellers and Realtors© are not appraisers…buyers are. In the end, it is the buyer’s evaluation that matters. Buyers make their assessments by comparing your property with others that offer similar features and are in a similar condition to yours.

Is there any harm in overpricing property, then dropping the price if it doesn’t sell?
Yes. To effectively price your home, you must establish a solid correlation between the asking price and the fair market value. A realistic asking price will result in a fast, lucrative sale. If your price is out of sync with the market, you’re likely to turn off a large group of potential buyers. Contrary to popular belief, a buyer usually makes an offer on a fairly priced property before making a lower offer on a listing that is seen as overpriced. Also, overpricing your home often helps sell your neighbor’s home faster than yours.

But my house is worth so much more…
Emotion and pride should have no place in the pricing process. Sellers speak of value, amount invested and what they can afford “to take.” Buyers consider only price, condition and other properties offered.

Should I leave room for negotiating?
Experience has shown that the closer your listing price is to the supporting comparable sales data, the greater your chances for a quick sale at or near your asking price. As a result, we recommend pricing as close to that figure as possible. If you list your home at an unreasonably high price and receive a full-priced offer, the price will be tested during the appraisal and lending process. As a result, it’s important to price your property at something statistics and the experience of the local brokers can justify. In fact, agents will miss showing your property to potentially qualified buyers simply because, at face value, your property is out of their clients’ price range.