Sell your Lake Mary Home

Thinking of Selling in Lake Mary?

Sell Your Lake Mary Home for Top Dollar Risk Free!

"We are so confident in our Winning Marketing Plan to SELL YOUR LAKE MARY HOME that if for any reason during your listing period you are not 100% satisfied with our services, you can cancel antime at absolutly ZERO COST to you!" 


View our Winning Marketing Plan Below

Showcasing Your Listing

Buyers work off a process of elimination when it comes down to what homes they want to see. You can have the best priced home in your negiborhood however if your homes photos do not stand out  buyers will eliminate wanting to see your home based on perception of value. Smart phone or basic camera shots are not going to cut it. Sterling Chase Realty uses only Professional HD Ultra Wide Angle Photos to showcase all our listings.

Example of Showcase Listing

Example of HD Video Tour

Multiple Listing Service

You can select any agent to put your Lake Mary / Heathrow home on the MLS and hope that another agent brings you a buyer; this is what is called a "Passive Listing" In today's cut throat Real Estate market you need more than just a Passive Approach to not only sell yourLake Mary home but get you the absolute Top Dollar.

Why are we different? We are Masters at Marketing and Selling Lake Mary and Heathrow Luxury Homes; Sterling Chase Realty uses an Active Approach for our listings which means we aggressively go after specific markets that target buyers looking to purchase High-End Luxury Homes in Lake Mary, FL.

Internet Exposure

 It is crucial to a seller that they get the absolute most exposure to their listing to get the best price possible. 

Sterling Chase Realty offers the most advanced interactive MLS search engine on the web to market your Lake Mary home. That's just the beginning, since 90% of the buyers shopping for real estate start their search on the Internet your home will be syndicated worldwide to over 300 "top rated" Real Estate sites and locally to 30,000+ network agents across Orlando's 26 county region. Our award winning presentation and property marketing coupled with the widest possible market coverage means that Sterling Chase Realty has the power to find the best buyer for your home wherever they are located around the world. Our philosophy is Maximum Exposure attracts Maximum Results!

How to Price Your Home 

One of the most important issues you will face is pricing your home.  Pricing will determine, among other things: 

  • How quickly your home sells
  • How attractive your home will be to buyers
  • How you will reach your financial goals regarding the transactions 

Unless there are extenuating circumstances, such as your property’s being located in a high-risk, undesirable or unusual area, the listing price of your home will set the tone for your entire transaction.

Key Aspects to Consider:

How soon do I want to sell my property?
Statistics show the narrower the gap between the asking price and my estimate of value, the sooner an offer will come in.

How does my home compare to others in the area?
As a real estate professional, I have access to details about current listed and sold properties through the Multiple Listing Service. You will be able to see how much competition there is and what effect market conditions have had in your area. You can then determine your price by analyzing homes comparable to yours in age, size, condition and location.

What are buyers willing to offer?
Buyers are interested in your home’s comparable worth, not what you might need to get out of the property. The buyer’s perception of the value of your home will not be altered by the cost of your next home, your need to pay off an existing mortgage, or your hope for a dollar-for-dollar return on home improvements. Remember that sellers and Realtors© are not appraisers…buyers are. In the end, it is the buyer’s evaluation that matters. Buyers make their assessments by comparing your property with others that offer similar features and are in a similar condition to yours.

Is there any harm in overpricing property, then dropping the price if it doesn’t sell?
Yes. To effectively price your home, you must establish a solid correlation between the asking price and the fair market value. A realistic asking price will result in a fast, lucrative sale. If your price is out of sync with the market, you’re likely to turn off a large group of potential buyers. Contrary to popular belief, a buyer usually makes an offer on a fairly priced property before making a lower offer on a listing that is seen as overpriced. Also, overpricing your home often helps sell your neighbor’s home faster than yours.

But my house is worth so much more…
Emotion and pride should have no place in the pricing process. Sellers speak of value, amount invested and what they can afford “to take.” Buyers consider only price, condition and other properties offered.

Should I leave room for negotiating?
Experience has shown that the closer your listing price is to the supporting comparable sales data, the greater your chances for a quick sale at or near your asking price. As a result, we recommend pricing as close to that figure as possible. If you list your home at an unreasonably high price and receive a full-priced offer, the price will be tested during the appraisal and lending process. As a result, it’s important to price your property at something statistics and the experience of the local brokers can justify. In fact, agents will miss showing your property to potentially qualified buyers simply because, at face value, your property is out of their clients’ price range.

Thinking of selling your home in the next year?

Curious how the economy has affected your home's value?

Wondering what the market conditions are like in your area?

Sterling Chase Realty can provide you with a current market analysis of your home and give you an estimate of its value in todays real estate market. Our market analysis compares homes in your neighborhood that have been recently sold or are pending sale, expired listings, and properties still on the market. Will show you the details of each home that is similar to yours and help you price your home accordingly. With local real estate prices changing frequently, you need the most recent information our team can provide. Call us today at 352-404-4622 to have us calculate the current value of your home or Click Here to find out your Homes Value.

Sterling Chase Realty Winning Marketing Plan:

  • Attract thousands of qualified buyers to view your property
  • Convert these shoppers into showings
  • Negotiate on your behalf the best possible terms & price for your home

Our Marketing Plan in Details:

  • Price your home to be competitive in today's market
  • Offer staging tips to make your property "Show Off"
  • Professional Photo Shoot for online and in print advertising
  • Professional "High Definition" virtual tour of your home
  • Electronic lock box and online showing requests to track all agent activity
  • Maximum Exposure to our 26 county area surrounding Orlando - Mid Florida MLS 
  • Optimizing your home’s visibility on over 300+ syndicated Real Estate websites
  • Featuring your property on the search engine optimized Sterling Chase Realty website
  • Analyzing the Sterling Chase Realty database for buyers looking for a property like yours
  • Presenting all offers and explaining the Pros and Cons to assist you in making educated choices. 
  • Facilitating the transaction from contract to close with NO surprises!

Are you thinking about Selling? We are ready to put our winning marketing plan in motion for you so you can realize the greatest profit from the sale of your property. Please call me to set up a private, NO obligation, in home consultation. 


Shawan Pettigrew
Sterling Chase Realty
Broker / Realtor / CEO
352-478-4300 - office
352-360-3994 - direct

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All listing information is deemed reliable but not guaranteed and should be independently verified through personal inspection by appropriate professionals. Listings displayed on this website may be subject to prior sale or removal from sale; availability of any listing should always be independent verified. Listing information is provided for consumer personal, non-commercial use, solely to identify potential properties for potential purchase; all other use is strictly prohibited and may violate relevant federal and state law. The source of the listing data is as follows: Stellar MLS (updated 9/26/22 9:46 PM) |
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